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colbutler
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$5.00 MKT/230 Target Market Strategy Presentation

• From Business: Marketing , Business: Marketing
• Closed, but you can still post tutorials
• Due on Sep. 11, 2008
• Asked on Sep 09, 2008 at 4:25:39PM

Q:

Assignment: Target Market Strategy Presentation
· Resources: Chapter 7 in Marketing: Real People, Real Choices.
· Due Date: Day 7 [Individual forum]
· Select a new product or service that you would like to introduce to the marketplace. You
will use this same product when completing your Final Project in Week Nine.
· Create a 7-12 slide Microsoft® PowerPoint® presentation describing the market
segmentation and a target market strategy for the product you selected. Include
information on the following points:
o Consumer demographics
o Consumer psychographics
o Consumer behaviors
o A segment profile
o A target strategy
· Include detailed speaker notes and an APA formatted reference slide with your
presentation.
· Post your PowerPoint® presentation as an attachment.

 

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