$15.00 "SWOT Case Study" FOR WAL-MART
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- Posted on Jul. 23, 2009 at 08:57:02AM
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Preview: ... increase overall profits.<br>· Sales grew at an average annual compound rate of 19%, pushing revenues up from $20.6 billion to $165 billion.<br><br>Weaknesses:<br>· Frugality, meaning that every penny matters.<br><br>Marketing<br>Strengths:<br>· Wal-Mart's marketing strategy relied primarily on word-of-mouth advertising. <br>· Wal-Mart spent only 0.5 percent of every sales dollar on advertising, compared to 2.5 percent for Kmart. The savings further helped the company to reduce prices on its merchandise. <br>· Wal-Mart's national marketing efforts had focused principally on image advertising. <br>· Cutting costs whenever possible, which can lead to lower quality merchandise.<br>· Relies primarily on word of mouth to communicate its marketing message.<br>· Use backward expansion, which is opening stores in small towns surrounding a targeted metropolitan area before moving into the metropolitan area itself.<br><br>Weaknesses:<br>· Wal-Mart's marketing strategy relied primarily on word-of-mouth advertising.<br>· Relies less on advertising than most other discount chains do.<br>· Relies primarily on word of mouth to communicate its marketing message.<br><br><br>Operations<br>Strengths:<br>· The stores are open seven days a week and extended hours during the holiday season.<br>· In order to maintain customer loyalty, Wal-Mart also maintains a "Satisfaction Guaranteed" program. This program assured customers that Wal-Mart would accept returned merchandise on a no-questions-asked basis. <br>· Wal-Mart's distribution costs were also significantly less than its competitors. <br>· A fleet of company-owned trucks, which made deliveries to all stores daily, serviced Wal-Mart’s distribution centers. As a result, Wal-Mart rarely lost sales due to stock-outs.<br>· Keeping its internal operations lean and efficient, paying attention to even the tiniest details in store layouts and merchandising, and making efficient use of state-of-the-art technology.<br>· Close working relationships with key suppliers in order to capture win-win cost savings throughout its supply chain.<br>· Centralized distribution centers that supply stores from these centers with daily deliveries by its truck fleet. <br>· Uses multiple store formats to meet customers' needs. The discount stores, the Supercenters, the Sam's club, and the neighborhood markets.<br><br>Weaknesses:<br>· The look of the stores was bare bones linoleum floors, fluorescent lighting, and merchandise displayed in plastic bins and on metal racks. <br>· Wal-Mart created a great deal of controversy by insisting on dealing directly with vendors and shutting sales representatives out of the buy ...
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$13.00 SWOT Case Study
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- Posted on Jul. 23, 2009 at 09:05:01AM
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$20.00 BUS 210 answer A+ answer to use full credit sold 2 times
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BUS 210 SWOT ANALYSIS DAYCARE.docx (14K) (Preview)
$10.00 SWOT Analysis BUS 210 Week 4 Day 7 In APA format with References for Real Estate
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4.7 SWOT Analysis.doc (39K) (Preview)
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