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Introduction to Management Accounting Chapter 2

 

2-48 CVP and Financial Statements for a Mega-Brand Company

 

Procter & Gamble Company is a Cincinnati-based company that produces household products under

brand names such as Gillette, Bounty, Crest, Folgers, and Tide. The company’s 2006 income statement

showed the following (in millions):

 

Net sales $68,222

Costs of products sold 33,125

Selling, general, and administrative expense 21,848

Operating income $13,249

 

Suppose that the cost of products sold is the only variable cost; selling, general, and administrative

expenses are fixed with respect to sales.

Assume that Procter & Gamble had a 10% increase in sales in 2007 and that there was no change

in costs except for increases associated with the higher volume of sales. Compute the predicted 2007

operating income for Procter & Gamble and its percentage increase. Explain why the percentage

increase in income differs from the percentage increase in sales.

 

 


   
   
   
   
 
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