Q:

Advertisements can be award-winning, controversial, successful, or totally ineffective. Different people have different opinions. As a marketing professional, you need to go beyond categorizing ads as successful or not, and analyze the techniques used to create the messages.

1. Provide a quick overview (1 paragraph) of any ad, commercial or entire advertising campaign and state whether you consider it effective or ineffective. Providing a link to the actual commercial from a site like YouTube makes the discussion more fun and easier for your classmates to assess the ad you are describing. (NOTE: providing a link is not required.)
2. Classify what execution method(s) were used for this advertisement or advertisement campaign. Armstrong & Kotler (2006) list the execution methods as:
   
   

• Slice of life
• Lifestyle
• Fantasy
• Mood or image
• Musical
• Personality symbol
• Technical expertise
• Scientific evidence
• Testimonial evidence or endorsement

 

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