$15.00 managemet and marketing
- From General-Questions: General-Academic-Questions
- Closed, but you can still post tutorials
- Due on Nov. 25, 2009
- Asked on Nov 22, 2009 at 6:19:46PM
Q:
managemet and marketing ?
1-Cash flow refers to?
A-accounts payable. b-cash coming in and going out. c-money available for investment. d- money due from creditors.
2-a super well contains?
Aliquors above 90 proof. b-premium brands.
3- in control states, alcoholic beverages for resale?
A-are purchased from independent wholesalers. b- must be bought from state stores.
c-are regulated by individual counties. d-are limited to fortified wine and beer.
4- a broken case contains?
A-empty whiskey bottles. b-broken whiskey bottles. c- bottles of various brands.
d- nothing (contents stolen)
5- to find your inventory turnover rate, you must divide ?
A-inventory by purchases. b-sales by inventory. c-inventory by sales.d-costs for the period by average inventory.
6-the initials ROI stand for ?
A-rate of income. b- revenue over income. c-receipts or investments.
c-return on investment.
7- the percent of sales figure is known as?
A-percentage cost. b-an unallocable expense. c-a break-even point. d-profit before taxes
8-in a --------system, drinks are entered on the guest check but not paid for until the customer is ready to leave?
A-flowing- bar. b-running- tab. c-cash-register. d-lend-lease.
9-drink size refers to the amount of------ per drink.?
A-alcohol. b- water. c-standardized recipe. d- prime ingredient.
10-joe's sports bar, located a mile from the bar you're planning to open, has atmosphere and services similar to your planned ones. joe's is an example of a ?
A-service encounter. b-primary competitor. c-service scape.d-market segment.
11-the two major components you must condider when creating atmosphere are?
Aphysical factors and human factors. b-entertainment and customer service. c- location and pricing.d-cost factors and market segment.
12-the most effective form of advertising, which the entrepreneur can approach only indirectly, is? A -direct mail. b-newspaper. c- outdoor advertising. d-word of mouth..
13-the prime ingredient method of pricing is based upon?
A-cost of a standard amount of the base liquor. b- costing the recipe. c-cost of ingredients/liquor cost percentage. d-using two prices:well brand and call brands.
14-positioning involves which of the following pairs of elements?
A-competitors and profit. b- customers and competitors. c-customers and position. d- patience and profit.
15- ------------- are good for starting word-of-mouth promotions?
A-fresh ices. b- market researches.c-specialty drinks. d-clean glasses.
16-a news story for attracting new customers to your bar should be?
A-1-2 pages long. b- single- spaced. c- addressed to the chief editor. d-handwritten.
17- which of the following was characteristic of alcohol sales in colonial america?
A-man became tavernkeepers only if their fathers were tavernkeepers. b-liquor was available anytime. c- there were no taxes on alcohol. d- it was forbidden to sell liquor to servants.
18-distilled spirits are taxed at ------------- per "proof gallon"?
A-$6.50. b-$8.50. c-$13.50. D-$20.50
19- which of the following regarding the raising of the drinking age to 21 is true.?
A-the drinking age was raised to satisfy insurance companies. b- the new law was intended to clamp down on negligent local governments. c-the district of columbia is the only part of the U.S that hasn't raised the drinking age to 21. d-the federal government refused highway funding to any states that didn't raise their drinking age
