$4.00 Marketing Plan Exercise:Assignment:MKT/230
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- Posted on Nov 11, 2008 at 1:23:52PM
A:
Preview: ... of the data include keeping the order of questions logical, with smooth transitions, move from general to specific, make sure the respondents understand the wording, and include exhaustive and non-overlapping response categories. Pre-testing the questionnaire is a good step to ensure validity and reliability of data. Pre-testing the questionnaire include estimating the length of the questionnaire, ensure that words, phrases, and subjects are easily understood by the respondents, ensure that answer categories match with what the respondents have to say, and ensure that the questionnaire achieves the research obje ...
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