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jdm1963
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$10.00 document questions

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Due on Mar. 09, 2010
Asked on Mar. 09, 2010 at 06:36:45AM

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Howard Schultz, chief strategies for Starbucks, says, I look at franchising as a way of accessing capital, and I will never make the tradeoff between cheap money and losing control over our stores (In Brown, D. R., & Harvey, D. (2006).
An experiential approach to organization development [7th ed.]. Upper Saddle River, NJ: Prentice Hall, p. 284).

1) What does Schultz mean by that statement and what does he believe Starbucks might lose by allowing franchising?

2) What is an entrepreneur? Explain and discuss the entrepreneurial profile.

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$10.00 Starbucks and entrepreneurship

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Posted on Mar 09, 2010 at 12:42:08PM

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Preview: ... see owners need to be given certain degree of flexibility to run their operations. Starbucks feels that its brand image is its most important advantage, and this image will get dilute by franchising. It wants to maintain exactly the same experience in all its stores. Although, fast-food chains like McDonalds have been successful using franchising, these companies rely on cheap, quick, and uniform tasting food, and not on the overall experience. Also, the company will have less control in a franchisee system. For example, when McDonalds wanted to compete with Starbucks with its McCoffee, many franchisees resisted the high initial capital expenditure needed for the n ...

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