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Preview: ... The index rate for the loan is determined when the loan application is processed (Mortgage-X, 2008).<br>Demographics<br> The demographics used for the marketing medium choices are determined by the niche market. Demographic research using “Right Site Professional Edition” will provide the required information for the advertisements. Right Site Professional Edition provides demographics for decisions for location analysis, real estate, advertising, sales, marketing. (Easy Analytic Software, Inc., 2008).<br>Demographic information surrounding each of the eight locations provides specific information for target specific advertising. Market expansion increases by collecting current information and using the demographic software.<br>Target Markets<br>The target markets shown on the business plan are the professionals looking to purchase a first or second home and purchasing a recreational property. (Apollo Group, Inc., 2003). Each target has a defined set of demographics that allow maximum exposure of the advertising. The “SIVA method supports and builds on the true marketing concept - finding customer needs, wants, or desires and fulfilling them at a profit” (DEV & Schultz, 2005, p. 39).<br>Advertising Media<br> Utilizing various mediums to reach the target consumers maximize advertising coverage. Promotional advertising mediums available are as follows: local TV, local newspapers, handouts, radio, local realtors, and Internet sites. Local TV and Local newspaper, and local radio commercials and ads will reach many local consumers. “Informational handouts ...

The full tutorial is about 1060 words long .