Asked by:

Panda2000
Rating (9): A+
Questions Asked: 27
Tutorials Posted: 17, earned $71.00

 

$15.00 INB 205 final

• From Business: International-Business
• Closed, but you can still post tutorials
• Due on Feb. 14, 2009
• Asked on Feb 11, 2009 at 12:10:34PM

Q:

I need help with my final project with INB205. My subject is cars in India.
Final Project Overview and Timeline

Final Project Overview
You own your own company and would like to “go global!” Research a potential market and product to get your export operations started and present your findings to potential investors. Explain how and why you chose your market and product.
Create a 15-to 20-slide (plus one reference slide) Microsoft® PowerPoint® presentation with detailed speaker’s notes that analyzes a potential international business opportunity. Include at least 3 resources besides the textbook. Use the outline below and the information you gathered throughout the course to complete the assignment.

• Introduction
• Description of product to be exported
• Characteristics of target market
o GNP/capita
o GNP/capita growth rate
o Size of market
• Market screening
o Basic need potential
o Exchange rate trends
o Import restrictions
o Price controls
o Government and public attitude toward buying American products
o Size, number, and financial strength of competitors
o Sociocultural forces
Attitudes and beliefs
Languages
Education
• Export marketing strategies
o Promotion methods
• Conclusion

 

Attachments: