Question
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$1.00 Marketing
Q:Resources: Chapter 9 of Marketing: Real People, Real Choices
•Due Date: Day 7 [Individual] forum
In recent times, a popular consumer electronics company, Apple Inc. has released a highdemand
product to the marketplace. The iPod portable MP3 player and iTunes interface
allow the user to quickly and easily purchase, download, and listen to music. As with any new
product in the marketplace, the Apple Inc. has taken steps to manage this product throughout
its marketing life cycle.
•Write a 700- to 1,050-word paper analyzing how the company has managed each stage
of the product life cycle of the popular MP3 player. Determine which stage of the life cycle
the product is in currently. Defend why you feel the product is in the stage you identified.
•Your paper should include the following elements:
o A brief description of the product’s objectives and marketing strategies
o An analysis of the Introduction phase of the product
o An overview of how the company has managed or should manage the product
through the Growth stage
o A review of how the Maturity stage has impacted or will impact on the product
sales, profits, pricing, and marketing communication
o A prediction of the product’s decline in the marketplace
•Summarize your paper by answering the following questions: Do you agree or disagree
with how each stage has been managed? What alternative approaches to life cycle management cycle will you suggest?
