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Preview: ... 0s Shiseido was faced with a constantly growing number of competitors on the market that contributed to Shiseido's declining domestic market share, (the result being a decrease of prices for cosmetic products in general). The rise of competition as well as the saturation of the Japanese market forced Shiseido to expand its business globally. <br><br>CINA:In fact the company's long term goal has developed to achieve more than 50 percent of overseas sales. Shiseido is currently focusing on the Chinese market which is offering a wide range of possibilities. First of all China has 1.28 billion inhabitants (ten times more than Japan). It is estimated that about 60 million people are well of and therefore form a large base requiring high quality products (i.e. Aupres).<br>It has to be mentioned that the success in China is not without challenges. The threat of products being counterfeit easily forces Shiseido to en ...

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