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$70.00 12 E-commerce Questions. Each answer at least 150-200 words.
- From Business: General-Business , Business: General-Business
- Closed, but you can still post tutorials
- Due on Aug. 01, 2008
- Asked on Jul 31, 2008 at 8:11:06PM
Q:1.Discuss the strategy involved in running an e-commerce company and the four infrastructures that influence that strategy.Explain why an e-commerce manager must give careful consideration to those infrastructures.What other challenges might an e-commerce manager face?
2.Compare and contrast brick-and-mortar businesses to e-commerce selling in the following areas:
Placement,Security,Fulfillment
Of the six areas discussed in the text,which do you feel presents the greatest challenge to e-commerce? Defend your choice.
3.What is the purpose of a market opportunity analysis? Identify the seven steps involved and summarize how each step is accomplished. Why is it important to understand one's competitors?
4.Describe the basic components of an online business model. Why is the postpurchase stage of the consumer decision process more critical to the long term success of the firm than the purchase stage that has traditionally been emphasized? How can a firm assess the quality of a resource system?
5.Explain the two dimensions of context and the elements that are critical to their development. How is context different from content? Can form and function coexist on a single site? How is this changing?
6.Describe three of the general online approaches that companies might follow to communicate with their users. In what ways does this type of communication differ from direct communication? In what type of market communications do most companies spend the bulk of their advertising dollars? What are some of the advantages of that type of communication?
7.Why is implementation important? What special implementation challenges are faced by online firms? What particular difficulties do they face in the area of systems? Why are CRM systems so critical to the firm?
8.What are metrics? Why are they important to e-commerce managers? What is the performance dashboard? How can it be implemented?
9.Explain the three-tier model that most of today's websites follow,and describe each layer. How do external systems affect this model? What is the most common form of database today? Which type is likely to become more important in the future and why?
10.What is technological convergence? Explain the factors that brought it about. Why might cable modems be the lon-term winner in the battle for the last mile? How can synergy be achieved through convergence?
11.Discuss how the entrepreneur might utilize human capital to improve his chances of success. Include the type of people he will want to employ. What are the two sources of financing available to startup businesses and an example of each? What are some of the reasons an entrepreneur would pursue venture capital funding over a commercial bank loan?
12.What are the five major regulatory issues affecting the Internet? Briefly describe each issue. How does each of these issues impact the future of e-business?
