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$18.00 Marketing questions
Q:Answer any 10 of the following questions. Each answer should be at least 200 words.
1. In your own words, what does the term marketing mean?
2. The major marketing trends today can be summed up in a single theme: connecting. List and discuss three important connections made possible by technology. Give specific examples of companies taking advantage of such connections.
3. Marketing plays a key role in the companys strategic planning by providing a guiding philosophy. What is this philosophy and what impact does it have on the strategic planning process?
4. Companies must be customer-centered to succeed. What are the three steps in building customer relationships? How does each aid in relationship building?
5. To attract new visitors and to encourage revisits, marketers should pay attention to the 7Cs of effective Web Site design. Describe the 7Cs and why they are important.
6. Internet marketing practices have raised a number of ethical and legal questions. Why is online privacy perhaps the top online issue that marketers must address?
7. What is a companys marketing environment? Describe the factors that affect the marketing environment.
8. Identify the seven publics that impact an organizations ability to achieve its objectives. Which of these publics would likely have the greatest impact on the introduction of a new product designed to reduce signs of aging around the eyes? Explain.
9. Marketing intelligence has become increasingly important to marketing man¬agers as an aid to formulating strategy. What other benefits are derived from the marketing intelligence function?
10. As marketing manager for an emerging cosmetics company you believe it is time to expand into the global marketplace. The Board of Directors requests an outline of research required to prepare for such an expansion. Prepare a brief report comparing domestic and international marketing research. How might the company change its research approach to gather international data?
11. The United States is truly a melting pot of subcultures. Examine the four major subcultures identified in the chapter. Develop a profile of each that indicates the key characteristics that would be of most interest to marketers.
12. Think about a very good or very bad experience you have had with a product. Discuss how the experience shaped your beliefs about the product, the purchasing process, or shopping in stores. How long do you think these beliefs will last? What could change these beliefs?
13. Discuss the major advantages and disadvantages of buying on the Internet.
14. Describe the major types of buying situations.
15. Explain the four major segmenting variables for consumer markets.
16. Compare and contrast the five major segmenting strategies.
17. Explain the concept of the product life-cycle. Briefly explain each stage.
18. Explain some of the reasons that so many new products fail.
19. Once a company has decided to sell in a foreign country, it must determine the best mode of entry. Assume you are the marketing manager for Mountain Dew, and devise a plan for marketing your product in China. Pick a mode of entry, explain your marketing strategy, and comment on the possible difficulties you might encounter.
20. Strictly defined, a global firm is one that looks at its operations from a worldwide perspective rather than from the perspective of its country of origin. In your opinion is Wal-Mart a truly global firm?
21. Marketing receives much criticism, some justified and much not. Which of the major criticisms of marketing discussed in the chapter do you think are most justified? Which are least justified?
22. What is the basic philosophy supporting enlightened marketing? List and briefly describe each of the five (5) principles of enlightened marketing. Cite several examples of firms that practice enlightened marketing.
Response to comprehensive essay questions should include the following:
Demonstrated ability to integrate knowledge of the literature based on assigned readings, course communications, and instruction.
Logical coherence, sequential flow, and critical analysis and response to the question in essay form
Grammatically correct answers, proper sentence and paragraph construction.
include proper citations and references found acceptable college-level writing guide such as MLA or APA
