Life Cycle Management Analysis - StudentOfFortune.com

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$1.00 Life Cycle Management Analysis

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Due on Apr. 29, 2009
Asked on Apr 26, 2009 at 6:01:51PM

Q:
In recent times, a popular consumer electronics company, Apple Inc. has released a high-demand product to the marketplace. The iPod portable MP3 player and iTunes interface allow the user to quickly and easily purchase, download, and listen to music. As with any new product in the marketplace, the Apple Inc. has taken steps to manage this product throughout its marketing life cycle.
Write a 700- to 1,050-word paper analyzing how the company has managed each stage of the product life cycle of the popular MP3 player. Determine which stage of the life cycle the product is in currently. Defend why you feel the product is in the stage you identified.
Your paper should include the following elements:
o A brief description of the productÂ’s objectives and marketing strategies
o An analysis of the Introduction phase of the product
o An overview of how the company has managed or should manage the product through the Growth stage
o A review of how the Maturity stage has impacted or will impact on the product sales, profits, pricing, and marketing communication
o A prediction of the productÂ’s decline in the marketplace
Summarize your paper by answering the following questions: Do you agree or disagree with how each stage has been managed? What alternative approaches to life cycle management would you suggest?
MKT/230 Â– Introduction to Marketing
Course Syllabus Page 14
Include a recommendation for management of the next applicable stage of the product life cycle.

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Posted on Apr 26, 2009 at 6:44:31PM

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Preview: ... to transfer a typical CD and less than 10 minutes to load 1,000 songs.<br> (Business Week Online, 2001, para. 5, 6 ,7) <br>The iPod was instantly accepted in the marketplace and among consumers. In December 2003 “Apple's iPod digital music player, much lauded for its sleek design, is being bought up worldwide at the rate of just over two per minute. In October [2003], Apple confirmed a 140 percent increase in iPod sales. (Industrial Engineer, 2003, para.7). With its increase in sales, the iPod quickly moved from the introductory the growth stage.<br> During a product’s growth stage, “sales increase rapidly while profits increase and peak. Marketing’s goal is to encourage brand loyalty, convincing the market that this brand is superior to others; marketing strategies include the introduction of product variations to attract market segments increasing market share” (Solomon, Marshall, & Stuart, 2008, p. 281). During the growth stage of the iPod new generations were introduced; improvements to each model, to encourage brand loyalty and entice consumers to purchase the new and improved version. Five separate “generations” (as Apple calls them) of iPods exist today; they are known as 1G, 2G, 3G, 4G, and 5G and encompass 10 different models. Additionally, “the iPod has spawned an ecosystem of more than 4,000 accessories that include cases, earphones, home stereos, and hardware for playing the device in the car” (InformationWeek, 2007, para.1, 2). <br>A cottage industry of iPod accessories continues to blossom into something far more substantial. Consider ...

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Posted on Sep 08, 2009 at 02:41:51PM

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Posted on Oct 22, 2009 at 1:57:43PM

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Posted on Nov 10, 2009 at 08:58:55PM

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